

Imagine losing weight without hunger, cravings, or struggle. With iDiet, you’ll enjoy real food, delicious meals, feel satisfied, and achieve real, sustainable results.
Grounded in clinical research, iDiet combines nutrition, psychology, and neuroscience to deliver proven weight loss results
Our unique nutrient formulation eliminates hunger and combats cravings, so you’ll never feel deprived.
Whether you’re a kitchen novice or a gourmet cook, we’ve got options tailored to your needs.
Start with our self-paced program, and add optional live support and coaching for a more personalized experience.
— Jane E Brody, The New York Times

Clinically proven results in your own home:

Access expert-led classes to master the science and psychology of hunger-free weight loss.

Enjoy satisfying, easy-to-prepare meals designed to keep you full and happy.

iDiet retrains your brain to crave healthier foods and build habits for lifelong success.
Personal Help and Education
$397 (one-time purchase, lifetime access)
The Foundation of Your Journey
$199 (one-time purchase, lifetime access)
A Boost for Your Resilience and Motivation
$347 (or bundle with OnDemand)
Ask and Receive Expert Answers
$27/month (add this option on, anytime)
Stay on Track, Stay Motivated
$47/month, (opt in anytime, cancel anytime)

Join thousands of others who have transformed their lives with iDiet. Whether you’re just starting or looking for ongoing support, we have a program for you.
Get our new app-like mobile-friendly website for learning on the go. Log your progress, get support, learn anywhere.

iDiet is the only weight loss program clinically proven to Retrain Your Brain™ to crave healthier foods, and also the only diet program ever proven to reduce hunger during weight loss (Batra et al 2013).
iDieters are actually less hungry while losing weight than they were before. No other diet plan can say that.
You can lose weight without hunger or cravings, and maintain your new healthy weight without struggle. You’ll eat delicious real food, make better food choices, and feel in control.
iDiet’s science-based real-food meals keep you full and satisfied, which eliminates the need for willpower. You won’t have to fight your hunger, because you won’t be hungry. Our comprehensive education, habit change techniques, friendly group support, web site and app keep you motivated while you learn.
We’ll stand by you all the way as you Retrain Your Brain™ to change your relationship to food. We’ll help you lose weight and gain better health, vitality and an exciting instinctive control over food.
Join thousands of others who have transformed their lives with iDiet. Whether you’re just starting or looking for ongoing support, we have the program for you.

Created by Susan Roberts, PhD, of Tufts University, the iDiet is based on advanced clinical research and helps dieters change their total approach to food, without hunger and without deprivation.
Dr. Roberts, author of the groundbreaking book The “I” Diet and more than 200 clinical studies on nutrition and weight loss, decided she had to become a “diet doctor” because she had discovered the secret to lifelong weight loss…and lives transformed.

Dr. Roberts has collapsed her advanced nutrition science down into simple, doable, delicious menus. To succeed on the iDiet, all you have to do is follow the menus. And because Dr. Roberts worked as a chef before her career as a scientist, her iDiet recipes are delicious.
If you are tired of dieting and are looking for lasting change, join us. Once and for all, get power over food, lose more weight without hunger or giving up foods you love, and maintain your new healthy weight without struggle. Lose weight at the maximum healthy rate, and keep it off without effort. Make better food choices and crave healthier foods. iDiet doesn’t rely on willpower or deprivation, but rather on science-based real-food meals that keep you full and satisfied, coupled with comprehensive education for habit change, and friendly group support to keep you motivated while you learn.

fMRI scans actually show the reward centers of the brains of iDiet participants craving healthy foods over junk foods. (Deckersbach et al. Nutrition & Diabetes(2014) 4, e129)